mardi 17 janvier 2017

4 Social Media Tips For Fashion

By Katie Onson


If you're a fashion enthusiast that would like to gain ground in this industry, it's important to note that social media goes a long way. There are many platforms to be seen - Facebook, Twitter and Instagram just to name a few - but you'll undoubtedly be familiar with some more than others. How can you use social in order to help your brand further? Here are 4 of the best methods that will be able to yield the results that you're looking for.

When it comes to utilizing social media for fashion, there should be a general understanding of strengths and weaknesses. For the sake of argument, let's say that you're more familiar with men's fashion than women's. Chances are that you're not going to build campaigns around sweet 16 dresses, since they're not your area of expertise. Everyone has weaknesses, but knowing your strengths will allow you to effectively use social media.

Another way to get the most out of social media is by sharing content. Companies such as Estelle's Dressy Dresses will be able to agree, seeing as how there are many different stories to be found online. Some will be more relevant than others, but the main idea to keep in mind is that they should grab the collective attention of your audience. If they're able to do so, you'll see more traction across the platforms you're using.

When using different social media websites, you should have a general understanding of where their strengths lie. For example, if you're the kind of person that wants to post pictures of dresses, blouses, and other articles of clothing, Instagram is for you. If you want to create simple yet effective text posts that gain tremendous attention, Twitter works wonders. These are just a few examples of how different social platforms stand out.

Lastly, anyone that's curious about using social media, for fashion reasons or otherwise, should know that being genuine goes a long way. In the digital age that we live in today, it's very easy to see brands as faceless entities with no identities of their own. This is why you should convey your personality on different social channels, drawing people in with this very quality. To say that this will make a difference would be an understatement.




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