Website development companies understand the importance of search engine optimization. For those that don't know, in simplest terms, SEO is a process that helps sites rank for terms that people search for. What you may not know is how to go about this process so that you obtain the best results possible. If you'd like to learn more about said process, here are some do's & don'ts that you'd be wise to take into consideration.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T settle for a slow website. This is especially true when you consider that slow websites aren't able to rank well. No one wants to stick around on a site that is poorly optimized, in this respect, so it's important to tighten things up. You may want to take away a few images or perhaps eliminate the video aspect of your site completely. Whatever the case may be, if a site operates at a slow pace, it's not going to rank.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T settle for a slow website. This is especially true when you consider that slow websites aren't able to rank well. No one wants to stick around on a site that is poorly optimized, in this respect, so it's important to tighten things up. You may want to take away a few images or perhaps eliminate the video aspect of your site completely. Whatever the case may be, if a site operates at a slow pace, it's not going to rank.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
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